Prodigy
One-page checkout experiment(V1 → V2)
Designing and running a high-impact membership checkout experiment and turning a failed test into a growth playbook.
ExperimentationMembershipGrowth design
View case study →8 min read
Product case studies
Design work across subscriptions, growth, and systems, built with clarity, measurable impact, and long-term scalability in mind.
Prodigy
Parent Insights Dashboard
Redesigned Prodigy’s parent insights experience by replacing vanity metrics with actionable learning signals. Increased app engagement by 2.56% and drove a 34% lift in retention.
EngagementMobile app designSystems thinking
Case study in progress 🔒
Zomato
Scaling Zomato Gold
Designed a subscription experience that balanced restaurant constraints, user value, and growth strategy—aligning incentives across a complex ecosystem.
SubscriptionMobile app designGrowth systems
View case study on Medium ↗
Zomato
Zomato Design System
Developed a scalable design system that improved cross-team consistency and increased velocity across product teams.
Design systemScaleCross-functional
View case study on Medium ↗
Zomato
Consumer App Redesign
Led the redesign of Zomato’s core consumer app across the Homepage, Search, and Restaurant pages, introducing a modern UI foundation for both iOS and Android. The redesign improved restaurant page views by 21% and increased transactions by up to 17%.
Growth designMobile app designDesign system
View case study on Medium ↗